Authentically Chicago
Selected pages from a 76 page campaign pitch packet for the Chicago White Sox, presented to them as part of the University of Alabama's Fall 2018 Campaigns class. The aesthetic of the book drew from the White Sox's classic uniforms and emphasized the team's connection with the City. Authentically Chicago was chosen as the winning pitch by the White Sox themselves.
Build An Ad (Build-A-Bear)
Alex Hoffmann & Katie Greco
Since interactivity is a core part of the Build-A-Bear experience, we focused on making advertisements that brought that to bear, literally inviting viewers to assemble their own advertisement. This would utilize touch screens in public advertising, and a page of included stickers in print advertisements.
Hive Class Honey (Savannah Bee Company)
Alex Hoffmann (art direction) & Caleb Ledbetter (copywriting)
QALO - "we do"
Katie Greco, Alex Hoffmann, Taylor Clark
